Tourism Business Development Training
Build the knowledge and skills to grow a successful tourism business with Tourism Saskatchewan's business development training. Explore practical courses and resources that help you strengthen your marketing, develop visitor experiences, plan for growth and prepare for new market opportunities.
Tourism Business Development Training
Whether you're launching a new tourism venture, refining your marketing strategy, creating unforgettable visitor experiences, or preparing your business for new markets, Tourism Saskatchewan offers training and resources designed to help you succeed. These courses provide actionable guidance, industry insights, templates, and proven strategies to help tourism operators build stronger, more resilient businesses.
At a Glance
Focus Area | Training | Purpose |
Business Planning & Growth | Tourism Business Development and Financing Guide; Export Toolkit | Plan, finance and prepare for market expansion. |
Marketing & Business Strategy | Marketing Saskatchewan; Applying Marketing Strategy | Strengthen promotion, market alignment and visitor reach. |
Experience Development | AWEsome Experience Design Studio | Design and refine memorable tourism experiences. |
Indigenous Tourism Development | Indigenous Market Readiness | Support Indigenous entrepreneurs and operators in becoming business or visitor ready. |
Expanded Visitor Experience & Business Growth Courses | Tap into Trends; Identifying Your Ideal Guest; Designing Memorable Travel; Sustainable Travel Opportunities and Tactics; Costing and Pricing Visitor Experiences; Testing Your Visitor Experience; Introduction to Packaging Travel; Policies Matter | Build practical skills in trends, guest alignment, pricing, sustainability, testing and packaging. |
Business Planning & Growth
Tourism Business Development and Financing Guide
Develop the knowledge and confidence to plan, assess, finance, and grow a successful tourism business. This comprehensive course explores key considerations for developing tourism projects, obtaining financing, navigating approvals, and building a sustainable operation that contributes to Saskatchewan's visitor economy.
Best for: Entrepreneurs, business owners, operators, and organizations planning tourism development projects.
Learn how to prepare your business for domestic and international visitors by becoming export ready. This resource provides practical guidance to help tourism businesses understand travel trade, distribution channels, market readiness, and strategies for attracting high-value visitors.
Best for: Businesses looking to expand their reach and attract new visitor markets.
Marketing & Business Strategy
Discover how to leverage Saskatchewan's tourism brand, marketing assets, and visitor insights to strengthen your business marketing efforts. Learn practical approaches to promoting your experiences and connecting with target audiences.
Best for: Tourism businesses seeking to increase visibility and attract more visitors.
A practical micro-course designed to help tourism businesses develop effective marketing strategies aligned with Saskatchewan's market opportunities. Participants will learn how to focus their efforts, identify priorities, and create marketing plans that support business growth.
Best for: Owners, operators, marketers, and destination partners.
Experience Development
AWEsome Experience Design Studio
Take your tourism product from concept to reality. This hands-on experience development program helps tourism businesses design, refine, and deliver visitor experiences that stand out in a competitive marketplace and appeal to high-value travellers.
Best for: Businesses developing new experiences or enhancing existing visitor offerings.
Indigenous Tourism Development
This program provides tools, templates, and practical guidance for Indigenous entrepreneurs and tourism operators. The course supports businesses in becoming business ready or visitor ready while strengthening their ability to attract visitors and meet industry standards.
Best for: Indigenous entrepreneurs, communities, and tourism operators.
Expanded Visitor Experience & Business Growth Courses
Tourism Saskatchewan is expanding access to practical, industry-focused learning designed to help operators strengthen their visitor experiences, improve business performance, and stay ahead of emerging trends. These short, practical courses provide Canadian tourism examples, downloadable resources, and actionable strategies that can be implemented immediately within your business.
Course Group | Courses Included |
Visitor Experience & Market Development |
• Identifying Your Ideal Guest |
Business Performance & Profitability |
• Costing and Pricing Visitor Experiences • Sustainable Travel Opportunities and Tactics |
Product Packaging & Operations |
|
Continue Building Your Skills
Tourism Saskatchewan offers a wide range of training and professional development opportunities to support tourism businesses, employees, and industry leaders at every stage of their journey. From customer service and workforce development to leadership, experience design, marketing, and business growth, our programs are designed to help you strengthen your business and create exceptional visitor experiences.
Explore More Training Opportunities
To learn more, contact Tourism Saskatchewan Workforce Development:
Phone: 306-933-5900 or toll-free 1-800-331-1529
Email: training@tourismsask.com